One of the crucially important things to do before you begin paying any influencer to promote your product or service is to be certain that you can convert that traffic to sales. That only comes about by testing your onboarding, email engagement. sales process, and delivery process.
Customers are very quick to call you out if things go wrong, as they nearly always will, how you manage that determines how you and your company are perceived.
Once you are past that stage then you can check out the article below on how to choose the Influencer and platform that works for you best.
3 Things to Determine Before Starting Your Influencer Marketing Campaign
As of last year, 42.7% of internet users worldwide are using ad blockers. This technology is changing the digital marketplace and means consumers can easily bypass unwanted advertising. So how are you supposed to reach your target audience if they can block your ads? You have to go through their peers—the influencers they trust and follow. Now, it isn’t a matter of if you should be utilising influencer marketing, but rather which social media platform you should get started on.
Before you determine which social media platform to sponsor influencers on, you must define your goals for the campaign, identify your target audience, and confirm the budget. Completing these steps first will improve your influencer strategy and increase your chances of success.