Welcome, this is for you.
What you can expect from this. Updated 28 Nov 2019. This will be a collection and collation of the information I have gleaned from all over the Internet. Why is this of interest to you? If you have any interest in generating extra income, no matter how little, from a home (or away from home) […]
The Real Reason Online ‘Gurus’ Make More Money (And It’s Not What You Think)
Ever wondered why some online marketers seem to rake in cash whilst others struggle to make their first sale? Even the dodgy ones who clearly don’t know much more than you do? It’s not because they’re smarter. It’s not because they started with more money or have revolutionary ideas. The secret comes down to something […]
Why Most Online Courses Fail (And How to Fix Yours)
If you’re like most people over 50 building an online business, you’ve got a digital graveyard of unfinished courses. Half-watched videos, downloaded PDFs you never opened, and that nagging feeling you’re somehow failing. Here’s the truth: it’s probably not your fault. Most courses are designed to sell, not to succeed. They give you just enough […]
The Zebra Marketing Principle: Why Standing Out Kills Conversions
There’s a fascinating bit of animal behaviour that perfectly explains why most sales pages fail miserably. For years, scientists thought zebra stripes were camouflage – nature’s way of helping them blend into grass and dappled light. Turns out they were completely wrong. The stripes aren’t there to hide zebras. They’re there to make it impossible […]
Why Inaction Costs More Than Action (Especially for Over-50 Online Business Builders)
There’s a harsh truth about building an online business after 50 that nobody talks about enough. Everyone focuses on the costs of taking action. The time you’ll invest. The small amounts you might spend on hosting or tools. The learning curve you’ll face. But here’s what they don’t tell you: the cost of doing nothing […]
Redefining Success: Why ‘Just Enough’ Might Be Your Best Starting Point
Success means different things to different people. Some chase seven-figure incomes, luxury cars, or Instagram-worthy lifestyles. But after years of building online businesses and helping Australians over 50 create sustainable income streams, I’ve learned something important: sometimes the simplest definition of success is the most powerful one. For me, success boils down to this: more […]
The Reality Behind Traffic Promises: Why Consistency Beats Quick Fixes
The email arrived in my inbox like so many others – promising cheap traffic, guaranteed results, and instant success. But this time, something was different. The same person who’d been selling me “low-cost, high-converting traffic” for months was now struggling to pay rent. He was offering lifetime access to his traffic systems in exchange for […]
A GPT to turn PLR into cash sucking products.
What a clickbait subject line. Worthy of a W+ headline, but the difference is that I can deliver that for you, if you want it. The bottom line here is that if you want it, I’ll build it. If you don’t want it, I’ll still build it, but I won’t bother to tell you about […]
From Tiny Assets to Digital Worlds: Why Small Beginnings Lead to Big Opportunities
André Chaperon has shifted his language, and it’s worth paying attention to why. He used to talk about TLBs – Tiny Little Businesses. Simple assets that generate income. Small, focused projects that quietly make money whilst you build the next one. If you’ve been following along here, this sounds familiar. We talk about micro-blogs, single-topic […]
The buzz about ‘Vibe Coding’ misses the point.
Amateur and professional programmers are mostly anti-vibe coding, but they use AI to assist them every day, so they’re being a little disingenuous about the use of AI tools for coding. Look, I agree that Vibe Coding has some serious potential issues. Mostly to do with security as those who go down this path often […]
Where should you put your main content?
Protect your content is more than just watching out for plagiarism, it’s also about making sure that it doesn’t disappear overnight due to some remote worker making a negative decision on your behalf.