Welcome, this is for you.
What you can expect from this. Updated 28 Nov 2019. This will be a collection and collation of the information I have gleaned from all over the Internet. Why is this of interest to you? If you have any interest in generating extra income, no matter how little, from a home (or away from home) […]
The email marketing metric no one talks about.
Most people building an email list are optimising for the wrong number. They watch sign-ups. They celebrate a spike after a new lead magnet. They stress about conversion rates on their opt-in pages. And when things feel slow, they go looking for more traffic, more exposure, more ways to get new names on the list. […]
I was wrong about delayed gratification.
When I was wrong about delayed gratification (and what the science actually says) If you have ever been told that people who are patient and disciplined are simply wired for success, you have been misled. Not deliberately, but thoroughly. The story starts in a nursery school at Stanford University in the late 1960s and early […]
There’s a wrestling book from 1914 you can read for free today.
When a wrestling coach from the 1990s decided to sell a course based on a book published before World War One, most people would have told him to forget it. Nobody wants century-old fitness advice. The world has moved on. And yet Matt Furey built a course around exactly that idea, priced it at nearly […]
Why testimonials stopped working
When did you last read a testimonial on a sales page and actually believe it? If you had to think about that for a moment, you are not alone. Something has quietly shifted in how buyers process social proof online, and if you sell digital products, this shift is costing you sales right now whether […]
A new skill in 4 steps.
When most people decide to learn a new skill, they picture months of study, practice, and grinding through tutorials before they can do anything useful. And for a long time, that was roughly accurate. But the fastest learners I have ever come across do not work that way at all. They identify the 20 percent […]
I’m giving this away for free (probably shouldn’t)
When a single image adds a full second to your page load time, you are quietly bleeding traffic and rankings without ever knowing it. Most people who build websites spend hours getting their content right, choosing the perfect photo, writing the headline, tweaking the layout. But they upload a 2MB image straight from their phone […]
AI tools are getting worse, faster.
When you pump a river full of sewage, the fish downstream start to suffer. That is more or less what is happening to AI right now, and if you use these tools to build your online business, you need to understand why. This is not a scare piece. I use AI tools regularly, and I […]
Your BHAG is useless without this.
Most people who set big goals never reach them, and it is not because they aimed too high. It is because they stopped at the goal. They wrote down the dream, pinned it to the wall, maybe told a few people about it, and then waited for motivation to arrive. When it did not show […]
You don’t need the skill, just the buyer.
Most people assume you need a skill before you can sell a service. What if that assumption is wrong? This is the core idea behind a business model that has been operating quietly for decades inside every agency, consultancy, and media buying firm on the planet. It has a new name now, and a much […]
Hobby hustle for weekends.
When most people hear the phrase ‘side hustle’, they picture late nights, complicated software, and a steep learning curve that puts them off before they even start. But what if the simplest side hustle you could run this weekend involves nothing more than a smartphone, a trip to your local op shop, and a stack […]