Welcome, this is for you.
What you can expect from this. Updated 28 Nov 2019. This will be a collection and collation of the information I have gleaned from all over the Internet. Why is this of interest to you? If you have any interest in generating extra income, no matter how little, from a home (or away from home) […]
Does a New Problem Mean You’re Failing? (It Usually Means the Opposite)
A new problem in your online business is often proof you solved the last one. Here’s how to spot real progress even when it doesn’t feel like it.
It’s a gruesome way to die
When I was out on the bike track Monday morning, I spotted something strange on the path in front of me. A wasp was dragging a spider along the ground. I had to stop and watch. I’ve known about spider wasp behaviour since I was a teenager, but this was the first time I had […]
How Do I Review Three Weeks of Progress in My Online Business and Work Out What to Stop Doing?
Three weeks of data is enough to spot what’s working and what’s wasting your time. Here’s how to do an honest review of your online business progress.
When authority is wrong
When the person in uniform is wrong about everything If you have ever made a bad decision because someone who looked authoritative told you something confidently, you are in very good company. I know this from experience. My wife and I were at Gare de Lyon in Paris, trying to catch the fast train to […]
1,300 visitors. 0 sales. 1 button
When 1,300 visitors buy nothing, the problem is almost never your offer Last October I pulled up my stats and stared at them for a good few minutes. 1,300 page views. 1,171 unique visitors. Thirty days of traffic from a single LeadsLeap ad doing most of the heavy lifting. And at the bottom of the […]
How Do I Keep Up When My Small Online Business Gets Busy?
Getting more orders than you can handle? Here’s how to find the one thing slowing you down and fix it before sales start to slip.
How Do I Get Testimonials for My Online Offer When I’m Just Starting Out?
A real quote from one happy person beats three paragraphs of your own sales copy. Here’s how to ask for testimonials simply and honestly.
How Do I Know If My Price Is Why People Aren’t Buying?
Price is the first thing sellers blame and the last they test. Here’s how to find out if price is actually stopping people from buying, and what to do a…
How Do I Find Out What My Customers Actually Want?
The cheapest market research available is a conversation with a real buyer. Here’s what to ask, why it works, and how to do it today.
It won’t work, it’s too simple
When people hear the words ‘simple business model’, their first instinct is to dismiss the idea. Too simple. It can’t work. Surely you need more than that. But that instinct is exactly what keeps most people stuck before they ever get started. I’ve watched this play out more times than I can count. Someone decides […]