Welcome, this is for you.
What you can expect from this. Updated 28 Nov 2019. This will be a collection and collation of the information I have gleaned from all over the Internet. Why is this of interest to you? If you have any interest in generating extra income, no matter how little, from a home (or away from home) […]
65+ Bloody Bonuses.
When you start building a swipe file, the first problem you run into is not finding good material. The material is everywhere. The real problem is capturing it without losing your place, interrupting your workflow, or sitting there waiting for a video to buffer and download while you cannot touch anything else on your screen. […]
Digging blind is risky
When I was drafting construction drawings for a utility company, one of the first things I learned was that the map is never the territory. You could have a beautiful, detailed drawing on paper. Survey data, asset records, historical notes from three different companies. And then someone puts a backhoe in the ground and finds […]
Round and round the garden…
When did we decide that hating your work was just part of the deal? I knew a bloke once who was genuinely good at his job in a printing firm. He could run those machines well. But he hated every minute of it. He hated Fridays because knock-off time felt too far away. And I […]
Ever heard of TEGWAR?
When I first came across TEGWAR, I had no idea it would completely change how I think about business rules marketing. TEGWAR is a fictional card game from Mark Harris’s 1956 novel Bang the Drum Slowly, later turned into a 1973 film. The name stands for The Exciting Game Without Any Rules. In the story, […]
Humans are not logical
When smart people do dumb things, there is a lesson in it for every marketer. Think about someone you know. Educated, sharp, successful. And yet they drive too fast, or they chase thrills that their sensible friends quietly disapprove of. They know the risks. They have done the maths. They do it anyway. This is […]
The biggest danger on the planet is overconfidence.
When someone is absolutely certain they are right, that certainty is often the most dangerous thing in the room. Not the problem they are certain about. The certainty itself. This is what psychologists call overconfidence bias, and it shows up everywhere. But where it does the most damage, quietly and consistently, is in education. Because […]
No one knows anything.
When someone tells you they know exactly what the market will do next year, or which business model will dominate, or why a particular strategy is guaranteed to work, there is one question worth asking before you believe a word of it. What if they’re wrong? It sounds simple. Almost too simple. But that one […]
Three years gone in an update.
When I spent three years building something that disappeared overnight, I learned more about product market fit validation than any business course ever taught me. Here is what happened. I wanted to automate WordPress upgrades. This was a real problem at the time, and I was convinced I could solve it. I worked through different […]
Why nobody’s opening your emails
If nobody is opening your emails, the problem probably has nothing to do with your subject lines. Most advice on email open rates improvement focuses on the wrong thing entirely. You get told to A/B test your subject lines, send at 10am on a Tuesday, keep your emails under 200 words, and avoid words like […]
Less risk doesn’t always mean safer
When More Preparation Makes You Less Safe Most people think the opposite of risk is safety. It turns out that belief is one of the most quietly destructive ideas in online business. There is a concept in behavioural economics called risk compensation. The core idea is this: when people feel safer, they behave less cautiously. […]