Welcome, this is for you.
What you can expect from this. Updated 28 Nov 2019. This will be a collection and collation of the information I have gleaned from all over the Internet. Why is this of interest to you? If you have any interest in generating extra income, no matter how little, from a home (or away from home) […]
Three years gone in an update.
When I spent three years building something that disappeared overnight, I learned more about product market fit validation than any business course ever taught me. Here is what happened. I wanted to automate WordPress upgrades. This was a real problem at the time, and I was convinced I could solve it. I worked through different […]
Why nobody’s opening your emails
If nobody is opening your emails, the problem probably has nothing to do with your subject lines. Most advice on email open rates improvement focuses on the wrong thing entirely. You get told to A/B test your subject lines, send at 10am on a Tuesday, keep your emails under 200 words, and avoid words like […]
Less risk doesn’t always mean safer
When More Preparation Makes You Less Safe Most people think the opposite of risk is safety. It turns out that belief is one of the most quietly destructive ideas in online business. There is a concept in behavioural economics called risk compensation. The core idea is this: when people feel safer, they behave less cautiously. […]
I never watch “The Making Of…”
When someone shares a behind the scenes look at how they created something, most people scroll straight past it. And I get it. If you have no intention of ever making a film, watching a director explain how they composited a green screen shot is about as useful as reading the manual for a car […]
I’m outsourcing my exercise.
When you first start creating content online, age feels like it matters a lot. You look at younger creators with their polished thumbnails and fast-moving reels and think the game was designed for them. But here is what I have discovered after years of building online income from Melbourne: the internet has no idea how […]
I bought a 4-year-old car on purpose.
When I went looking for a new car recently, I had to go back four years in the model range to find one that did not have AI built into it. Four years. Not because the older model was better in every way. Because the newer ones came loaded with features nobody in my household […]
How to run out of ideas for content.
When I built my fourth blog post and couldn’t think of a fifth, I realised I had made a mistake that most niche site builders make before they even open a word processor. The site looked good. The niche was real. There was a product to promote and commissions to earn. But within a week […]
The cheapest way to make a long AI video.
When you start adding up the cost of AI video tools, the numbers get uncomfortable pretty quickly. Text-to-speech, lip-sync generation, video editing, music licensing, each one seems reasonable on its own, but stack them together for a 10-minute video and you are suddenly paying a serious monthly bill for content that may or may not […]
There’s gold hidden in the digital dust.
If you have been building an online business for more than a year or two, there is a good chance your hard drive looks exactly like mine did last week. Hundreds of PDFs. White label reports, PLR bundles, products you bought during a late-night sale, freebies you grabbed and never opened. All of it sitting […]
I stopped making AI slop videos on purpose.
When I started testing AI story video creation, I expected to find a shortcut. What I found instead was a format with a serious consistency problem, and a decision I had not expected to make. If you have spent any time on YouTube lately, you have probably stumbled into this genre without realising it had […]