When I spotted a man walking his cat on a leash during my Friday afternoon bike ride, I did a double take. The cat had a harness on, was trotting along reasonably cooperatively, and the whole scene looked both completely absurd and oddly sensible at the same time. I actually admire it. The bloke clearly […]

When you start building a swipe file, the first problem you run into is not finding good material. The material is everywhere. The real problem is capturing it without losing your place, interrupting your workflow, or sitting there waiting for a video to buffer and download while you cannot touch anything else on your screen. […]

When I was drafting construction drawings for a utility company, one of the first things I learned was that the map is never the territory. You could have a beautiful, detailed drawing on paper. Survey data, asset records, historical notes from three different companies. And then someone puts a backhoe in the ground and finds […]

When did we decide that hating your work was just part of the deal? I knew a bloke once who was genuinely good at his job in a printing firm. He could run those machines well. But he hated every minute of it. He hated Fridays because knock-off time felt too far away. And I […]

When I first came across TEGWAR, I had no idea it would completely change how I think about business rules marketing. TEGWAR is a fictional card game from Mark Harris’s 1956 novel Bang the Drum Slowly, later turned into a 1973 film. The name stands for The Exciting Game Without Any Rules. In the story, […]

When smart people do dumb things, there is a lesson in it for every marketer. Think about someone you know. Educated, sharp, successful. And yet they drive too fast, or they chase thrills that their sensible friends quietly disapprove of. They know the risks. They have done the maths. They do it anyway. This is […]