I received an email this morning that perfectly illustrated why so many marketers are struggling right now. The subject line promised something valuable, but when I opened it, I was confronted with an offer that included 21 bonuses. Twenty-one. For those of us who’ve been watching online marketing evolve over the past few years, this […]

If you’re into pop psychology, you’ve probably heard this story. A UFO cult was expecting an alien craft to land in Chicago on December 21, 1954. The plan was to whisk away the true believers just before a massive tidal wave wiped out the Earth. December 21 came and went. No UFO. No tidal wave. […]

Energy costs are climbing relentlessly across Australia, and whilst there’s plenty of debate about renewables solving our long-term energy needs, there’s a much more immediate question for most of us: how do we protect ourselves from rising bills right now? I’ve been watching energy costs carefully for years, and recently took action to insulate our […]

Last week I paid $365 for a tradie to stick some plastic over a hole in my skylight. With my plastic. And my ladder. Before you think I’m having a go at tradies, let me be clear – I’m actually envious. The Tradie Advantage Think about it. Three roofers said they’d quote. Only one showed […]

If you’ve been running online business launches, you’ve probably experienced the familiar pattern. You get a rush of buyers at the start, maybe another spike at the end when scarcity kicks in, then absolutely nothing until your next launch. It’s exhausting, isn’t it? That’s why so many marketers end up in the hamster wheel of […]

Is fear of success what’s really holding you back? It stopped me for many years, even when I thought I was “trying hard.” On the surface I was busy, learning, planning, setting goals. Underneath, I was quietly sabotaging myself. You’ve probably seen the stories about those young guns who explode onto the business scene with […]

Have you ever struggled with how to handle limited-time offers that you want to keep running indefinitely? Here’s a concept I’ve been thinking about for a while: an evergreen expiry timer. Whether you’re promoting an affiliate product or launching your own, urgency is key. Timers create that essential “act now” feeling. But here’s the challenge—what […]

A New Zealand man recently made headlines by winning a major Spanish Scrabble championship. The twist? He doesn’t actually speak Spanish. Not conversationally. Not casually. Not even enough to confidently order lunch at a tapas restaurant. Yet somehow, this linguistic outsider defeated rooms full of fluent native speakers in a game built entirely around Spanish […]

A seagull in England recently learned something most people never see coming. The hard way. Sanitation workers found the bird after it had travelled nearly 80 miles trapped inside a garbage truck. Nobody knows exactly when the ride started. The gull was probably doing what seagulls do best – looking for scraps, digging through bins, […]