October 2026
To finish first, first you have to finish
When Motor Racing Reliability Teaches You Something Business Schools Never Will The most famous saying in motor racing is not about speed. It is about finishing. “To finish first, first you have to finish.” It sounds obvious until you watch it fall apart in real time, right in front of you, with three laps to […]
Why Is My Online Business Not Making Money Yet?
If your online business isn’t making money, the problem sits in one of four places. Here’s how to find yours and stop wasting effort on the wrong fix.
“Don’t see me”
When my three-year-old grandson climbed onto his balance bike and started charging around the rear deck at his birthday party, I realised something worth writing about. This kid is rambunctious. Look that up. He uses a leaf blower to clean the back yard. His most-used expression is “Me do it.” He wore his Lightning McQueen […]
If you know, you know
When I was a young technician fixing office equipment, there was no apprenticeship program for the job I was doing. The company trained us directly. They showed us how to read the service manual, how to find the components, and how to diagnose what was actually wrong with a machine. We learned by doing, day […]
It’s not living on the streets
When the fear of starting a small business feels bigger than the risk actually is Most people who never start a business do not fail at it. They just never begin. That is worth sitting with for a moment, because it changes the whole conversation about starting a small business. We tend to frame the […]
What if you’re not lost?
When finding the right business niche feels impossible, you might not be failing, you might just be in the wrong place Most people who struggle to find the right business niche assume they are doing something wrong. They read another book, buy another course, tweak their headline, and wonder why nothing is clicking. But what […]
I know what being lost means: Part 2
When you lose your sense of direction in a place you already know, that is a different kind of lost entirely. I found that out the hard way one morning in the CBD of Adelaide. I had an appointment in an area I used to work in. I knew those streets. But I also had […]
I know what being lost means: Part 1
When panic kills your clarity, the way out is usually right behind you There is a particular kind of paralysis that hits people who are trying to build something online. It is not laziness. It is not a lack of intelligence. It is the feeling of being completely, utterly lost, and not knowing which direction […]
The game doesn’t change
When someone tells you to work hard for success, they are usually telling you half the story. The other half is about what you work hard on. And that distinction matters more than most people realise. I’ve never had a payout for doing nothing. Not once. Every dollar I’ve ever earned came from doing something […]
I don’t like Public Holidays
When I was working full time, public holidays were something I looked forward to. Not just the day off. The money. Here in South Australia we get around 14 public holidays a year, sometimes more when Christmas or Boxing Day falls on a weekend and the government tacks on an extra substitute day. If you […]








