October 2026
I know what being lost means: Part 2
When you lose your sense of direction in a place you already know, that is a different kind of lost entirely. I found that out the hard way one morning in the CBD of Adelaide. I had an appointment in an area I used to work in. I knew those streets. But I also had […]
I know what being lost means: Part 1
When panic kills your clarity, the way out is usually right behind you There is a particular kind of paralysis that hits people who are trying to build something online. It is not laziness. It is not a lack of intelligence. It is the feeling of being completely, utterly lost, and not knowing which direction […]
The game doesn’t change
When someone tells you to work hard for success, they are usually telling you half the story. The other half is about what you work hard on. And that distinction matters more than most people realise. I’ve never had a payout for doing nothing. Not once. Every dollar I’ve ever earned came from doing something […]
I don’t like Public Holidays
When I was working full time, public holidays were something I looked forward to. Not just the day off. The money. Here in South Australia we get around 14 public holidays a year, sometimes more when Christmas or Boxing Day falls on a weekend and the government tacks on an extra substitute day. If you […]
The definition of insanity has changed
When consistency in content marketing feels like madness, it probably is not There is a quote that gets passed around constantly in business circles. You have almost certainly seen it. “Insanity is doing the same thing over and over again and expecting different results.” It gets credited to Albert Einstein, but here is the thing, […]
I don’t see that every day
When you live in a city, you stop expecting the unexpected. You know the footpaths, the traffic, the neighbours. And then one morning a koala is blocking your track, staring at you like you are the one in the wrong place. That happened to me recently. I ride regularly through a heavily urbanised part of […]
8-year-old hacked my password
When an 8-year-old cracks your password in under an hour, it is time to rethink what you actually know about password security. That is exactly what happened to me. A child who had never seen me log in to my old iPad mini just kept guessing. Every wrong guess added a waiting period before she […]