Earlier this week we had a swarm of bees decide that one of our walls was the ideal place for their new hive.

While I'm appreciative of what bees do for agriculture and I love honey, I don't want them living in my house.

So I called the local beekeeper to evict them.

The man I chose doesn't kill them even if he can't shake a swarm into a box.

The swarm had settled in at our place, so he used homemade equipment to drive them away. It only took $175 and about 20 minutes to evict them.

While waiting for them to leave, we chatted about various things, one of which was our last caravan trip where I confessed to being better at casting than catching fish.

He told me about spending 4 hours with a professional fisherman when they caught around 800 fish on two handlines.

Here is the marketing lesson, summarised.

• They ignored tidal movements. The fisherman goes out at the same time each day regardless of weather and tide. From a marketing perspective, that means ignoring trends and repeating the activities required.
   
• They anchored the boat at bow and stern so it wouldn't drift or swing in the wind or waves, for marketers that means making sure that you are not going to be interrupted when you're working.
   
• They put all their berley in one location and a large amount. This is effectively pre-selling the fish to come over here for a feed. In marketing, this would be YouTube videos, PDFs, Articles, Podcasts, Facebook posts etc. anything to attract the right people to your sales page.
   
• They used a 50-pound hand-line, so they didn't cut their fingers on the line. The equivalent in marketing would be a reliable sales page that has been tested and tweaked to do the job of catching the customer.
   
• They waited for a second fish to catch itself on the line before pulling it in. Help your customers spread the word to their friends with an incentive or testimonials
   
• They remained sitting down the whole time they were working, and they only cast their lines into the berley patch. Stay focussed and keep working the same group of people until you have exhausted that source.

I should have written that into a report and sold it to you, but there you go free training. Enjoy. Take action. Catch more customers.
 

Regards,
Brent.
 

P.S.  Before you can make sales, you will need to have something to sell.

You probably already have something to sell that you haven't put online yet, dusty old PLR tucked away in the back of your hard drive.

Drag it out, blow the dust off, and find out if it's useable.

If the content is relatively generic, then it's probably evergreen, and that makes it useable.

If it's specific and some hack it may not work any more, which means you would need to test it before you could sell it. Not impossible but it will take you longer to market.

Now, find out how to turn that PLR into a saleable product here.

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