I had a question recently about how to pick a niche to focus your site on.
 

It's a good question, picking a niche that isn't profitable can have you wasting a lot of time, possibly money and getting frustrated with your efforts.
 

Been there, done that, kept going.
 

The first thing to do is to pick a niche that you want to operate in. 
 

You can brain-storm with loads of different ideas and niches to find the one that you want to be in, or you can run with your favourite hobby.

Either way, you want to take your time with this process, and you want to make sure you are in a niche and using keywords, that you can rank for.

The two biggest problems in my experience with picking a niche are as follows -

Being too set on finding a niche that you like – I know everyone says it find a niche that you are passionate about, and then you can pump out content all day long.

Sure there is some truth in this, but at the same time, you need to let the research lead you into a profitable niche.

The SEO and MMO niches are great examples here. 
 

Everyone who does any marketing has a passion for this and think it's a great idea to start an SEO website or a Make Money Online website. 
 

But the competition will be so great that it's going to be hard to rank the site for popular terms. 
 

Also, it's going to be challenging producing content that has a real benefit to visitors because there is so much great content already available. 
 

Sometimes it's better to find a random niche, something you can get somewhat enthusiastic about, but more importantly, it should be something where there is perhaps not as much great content already available and thus a niche where you can add value.

Don't pick too broad a niche – It's an error many people have made many times, and it's a big mistake. 

It's so easy to think of a good idea, and then to think BIG. 

For example, you want to start a site about cars because you love cars.

You start thinking. 

Right, I can put together a great authority on cars the best site on the internet there will be a category for every make of car, another section for car parts and a section for car care. 

Why not have a section dedicated to trucks as well, because trucks are cool. 

Before you know it, you are rewriting Wikipedia, and the truth is you have an impossible task, to rank your website fully would probably take you a lifetime. 

If you think about it, the bigger you make the site, the more you are diluting any effort you put in. 

So here is where the term micro-niche site comes into play.

You should really take note of what this term means – the smaller the site, and the more specific the niche, the better. 

If you want to build a site about cars, build it about a particular model of car – that way you have a minimal topic and you can cover it in such a way that you become an authority on that topic. 

Can you be an authority on "cars"? No. 

Can you be an authority on the 1969 automatic VW? Yes, probably.
 

As an example let's say that we pick Coffee Makers as our niche but so that we don't make the site too broad, we might settle on one sub-topic in that niche - single cup coffee makers.
 

OK, this email has got too long so I'll continue it tomorrow.
 

Regards,
Brent.

P.S.  No link here for you today, this is an information only email.

Expect a link tomorrow though.

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