If ever there was a click-bait subject line that might be it.

The two words that I was thinking of are: wish and work.

Far too many people, not you, of course, would rather wish things were better than work to make things better.

Unfortunately, it's only about 1% of the population that get their wish without working.

Working to make things better is 100% better and has a much, much higher chance of success.

Interestingly, most of the people who wish things were better are not lazy. 

They just don't know how to make the changes that are required.

All humans hate doing unnecessary work or time filling work.

They get bored and start getting creative with their work in an attempt to make it more interesting.

This behaviour usually results in someone getting sacked or hurt, sometimes both.

But, when you give them a reason why this dull and uninspiring work is essential to the smooth operation of whatever it is, they will work willingly and make sure they do their allotted task to the best of their ability.

The tasks are the same; it's the reason that's the difference.

It's the same with your marketing efforts. 

You'll have little success until you know why you are doing this.

Most of success is just turning up each day, and following the process you have set for yourself.

Even if you are on the road to success, you'll get run over if you only stand there.

Regards,

Brent

P.S. I'm going to give you a freebie today, I only found this myself today, but it's excellent material and probably could be sold in a membership site for $100 per month and still be excellent value.

Be warned, the sales page has some pretty rough language, and you'll have to dig the confirmation email out of the spam folder.

I'm going to use a bit.ly link for this, or my email will go to the spam folder as well.  https://bit.ly/2VXIe3n

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