"If there is some art involved, I'd like it to be that it came through the cracks of daily work." – Martin Mull, Born Aug. 18, 1943.

Routine is important.
Consistency is important.

You want to be elbow deep in work when the muse shows up with inspiration.

Because she won't wait for you to warm up.

Your ideas won't wait until you're good enough to execute them.

They'll just show up, so you'd best be working when they get here.

And it's also true that you shouldn't be trying to create amazing, staggering works of undeniable genius every time you set out to do something.

Instead, go for consistency and frequency.

Give your growing audience something to look forward to from you.

Make them expect you often.

And like Mull says, you'll be amazed when real art slips out through the cracks of this disciplined, daily intention to work your way through every day.

Your skill increases with practice, and if you're working at it every day, you're getting more practice than most.

So you're practising.

You're trying.

You're striving.

And it's fun.

Because you love it.

The audience loves it.

Occasionally something exceptional pops out.

But even when it doesn't, you're producing good, solid work.

You serve an audience who depends on you (and they get what they expect).

And that's the goal. 

The journey is more important than the destination because you'll spend more time travelling than arriving.

Focus on the work.

The rest takes care of itself. 

Most of it, anyway. 

The hard stuff does.

Most of the time.

Regards,
Brent.

P.S.  The one thing you should spend the most time on is practising writing.

Writing is probably the essential skill you can develop in your online endeavours.

Most of what you do will involve writing in one form or another, and most of it will revolve around persuading your reader to take some action.

That's what these emails are about in the long run.

I'm attempting to provide you with valuable information to help you develop into a better version of yourself and to help you develop an online business that can offer some additional income for you.

Your online business doesn't impact me at all, but it does affect you.

All I'm attempting to do is help you along the way.

Sometimes it helps, sometimes it doesn't.

Your emails back to me tell me what is helping, I'll try to provide more of that.

Right now, though, you should be learning to write effectively.

The best quick training I have found is the "Reviews that Convert" training.

This guided 5-day course teaches you, step-by-step, how to write an effective review that will persuade the reader to purchase what you are suggesting without you going into a full-blown sales letter.

The most significant advantage of this course is that you'll get feedback from the author on your efforts and that will up your game exponentially.

Find out more here.

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