... and best paid hard work there is.

They used to say that about selling in general, but the Internet potential tops all of those other sales jobs.

If you half-arse Internet Marketing, you'll probably make jack shit.

If you work hard at it, you will make whatever level of income you want.

One of the biggest issues with any successful person is that the rest of us only see the success and never the hard road they travelled before they achieved their success.

We also never see those who were on the same road but quit before they managed to become successful.

There is an often-quoted saying in the I.M. bubble that it takes the same amount of effort to sell a $1,000 product as it does to sell a $27 product.

That's not entirely true, but most marketers are trying to sell a $27 product as if it was a $1 trial rather than a valuable commodity.

That will barely work, if at all.

What you need to do is sell the $27 product as if it was $100 in value offered at an absolute bargain-basement price.

The prospect needs to feel that they can't do without this fantastic product and that they have to snap it up quickly before someone realises it has been under-priced.

You know that you need to get into the mind of your ideal customer and write your advertisement or sales page directly to that person.

That's true. It makes it easier to write from the heart and use the emotion and psychology that you need to use to inspire the reader to take action now.

I can only do this when I'm convinced that the customer will gain significant benefit from using the product.

Other marketers do the same thing, but they only focus on how much money they'll make.

Your marketing works better when you focus on the benefit the customer will get.

Regards,
Brent.

P.S. How much writing do you do every day?

How much reading do you do every day?

Did you know that there is a relationship between how much you read and how well you write?

There is a direct correlation between the two.

By reading you learn, even subconsciously, how to put words together.

How to structure sentences so they flow.

How to present ideas.

How to inject emotion into what you write.

You'll learn how to write from different perspectives.

When I read "The Book Thief" I was surprised to discover that the point of view taken by the author was that of Death.

Read for entertainment, but also take note of the style of the author and the way they craft their work.

The way you get better is to practice, write every day, write fearlessly and post it online so others can see it.

Correct it later if you want or write it again better.

Here is a place you can post fearlessly and without cost.

Set up an account here and post away.

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