I love movies.

I hate "the making of..." stuff.

Movies are supposed to be magic, unless you are aspiring to be a director, knowing how a movie is made destroys the magic.

I'm a fan of Star Wars, Bruce Willis, Nordic Noir, detective series etc., but Avatar is my favourite.

There is a very powerful greeting used in the movie.

"I see you".

It does not mean "I'm looking at you" no, it means I know you, I understand you, I feel your pain.

It's an extension of empathy.

This depth is how you need to understand your perfect customer.

This persona consists of their hopes and dreams, their successes and failures, their sorrow and pain.

You need to know them as well as your best friend or yourself, although we often don't admit to ourselves what we really are.

Then you can write to them.

You can create products for them, and they'll recognise themselves.

They'll buy the solutions to their problems because you understand their situation well enough to tailor the perfect solution.

Take the time to dig into that avatar and create a fully fleshed-out person to talk to with everything you write or create.

I know it's tedious and painful to do, but it will be worth your time because you'll then have a fully attentive audience of one to write to.

Here's the magic in that.

You'll find there are thousands of people who will relate to 90% of what you write to and for your avatar.

Just like the song "Killing Me Softly", https://youtu.be/DEbi_YjpA-Y, a massive hit for Roberta Flack.

These lyrics describe how someone feels when the avatar used hits home.

That's the feeling you are trying to achieve with your writing to your avatar.

I see you so clearly you can see yourself in what I write.

Let me know if that makes sense to you.
 

Regards,
Brent.

P.S.  It's not enough to know to whom you are writing. 

Although that makes a massive difference, it is also vital that you write well enough to engage them.

You see, it's different when you write to people who know you, you can write as you speak, and they'll get the message.

When you are writing to people who don't know you, even though you know them, you have to write in a way that connects with their thinking.

That's where the training in this 5-day course works for you.

You'll learn how easy it is to structure your writing to flow smoothly and keep your reader following along.

You get the training and coaching to make sure you get the maximum benefit from the training.

I've done the training, and it has helped me write better in many different places.

Check it out here. https://go.wm-tips.com/reviews.

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