This method not only helps you write the sales letter but also makes sure you cover everything you need to include in that letter.

This method works best using a mind-mapping tool, there are plenty of free ones available, and you can set up a template and then use that template for all subsequent sales letters.

Firstly, you create a skeleton of the sales letter.

You fill in the skeleton, then add muscle, then add skin.

Then you can spend time trying to make it prettier, more fit, sexier, etc.

But if you begin by covering the bases then you know at least you're completing the project and not getting stuck with some half-formed monstrosity with missing bits.

Don't do that. Instead, cover everything then add more and more in every place you can within the overall completed structure.

It is a much easier way to work. You'll get less burnout. You'll find that you're better able to write regular quality of output, and do it whenever you want.

I mean, consider a house builder. While every house is "different" they all follow a pattern. No one is reconsidering how to layout a house from scratch. No one is toying with designs where the front door opens into the bedroom, with the kitchen accessible through the bathroom off the garage.

No - they start with a basic plan, and then they fill in the details within that plan.

Cover it all first. Then polish as needed.

Regards,
Brent.

P.S. I'm going to put a link here to a PDF for you to download that has a sample of a sales letter template layout.  Link.

To be able to fill in the extra bits, you should take the review training.

What this will do for you is to help you identify the pain points your reader feels.

It will then help you create the story, with emotion, that will carry them through the process of identifying with the pain.

When you reveal the solution, they will feel relieved that there is a way to stop the pain and they will buy.

That is the aim of every review or sales page, after all, to create buyers.

The skills you will develop with this training can be used for good or evil, promise me you'll only use them for good.

If you can't promise me that, then don't click on this link.

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