Not all businesses are the same.

Some businesses are better than others.

What I mean by better is that it becomes easier to run the business as it grows.

"Better" companies have one thing in common - they are in the business of building "assets".

A good example is McDonald's.

I think it was in Robert Kiyosaki's cashflow quadrant, where I read that McDonald's is not in the business of selling burgers.

They are in the real estate business.

Selling burgers is just a way for the company to finance the purchase of real estate.

For McDonald's, the asset it builds is real estate.

You can ask,

"What kind of company doesn't build an asset?"

Too many.

One example is a kiosk in a shopping mall selling delicacies and cookies.

Yes, the owner can make money, but he must rely on the traffic in the mall to make money. If the mall increases the rent, its bottom line suffers. If the traffic in the mall decreases, his business will also suffer.

Ultimately, nothing belongs to him.

What he could have done is to reduce the contacts of customers and prospects who visit his kiosk and create an online e-commerce website so he can reach them directly and introduce them to new products. Who knows, maybe at some point, his online transactions will be more than his offline sales, and he will no longer depend on the mall for sales.

The same idea applies to online marketing.

Many affiliate marketers only advertise their affiliate links.

They are like the kiosk owner in the example above. They own nothing even if they do make some money.

Smarter affiliate marketers first create a list before they advertise their affiliate products.

Look around and see which company is building an asset and which is not. This activity will improve your business acumen.

More importantly, if you are in online marketing, ask yourself if you are building an asset in your business.

If not, you should consider how you can restructure your business to do so.

Regards,

Brent.

P.S.  In the Newsletter, there are several case studies of people successfully using their online businesses to purchase offline assets.

You can't do anything smarter with your business than secure your long-term future.

Currently, this will cost you less than your coffee addiction per month and is a far better idea for your long-term health and finances.

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