It's true.

Writing faster means you spend less time thinking about it, and you tend to write more naturally.

Writing to your best customer is the same as talking to your best friend.

You don't have to agonise over grammar, spelling or punctuation.

Pretend you are explaining something to them via a text message or an email, perhaps you are persuading them to go shopping with you, or you need to tell them about that great coffee maker you just bought.

Anyway, here are a few tips to help you write so that your friend pays attention to your sales pitch.

Suppose you want to sell your thing. You need to answer just four little internal questions your friend is asking themself.

1. Why me? Why are you bothering me right now?
2. Why you? Why should I listen to you?
3. Why this? Who cares about this thing you have?
4. Why now? Can't it wait until later or never?

The better your answers are, the easier the sale can happen. 

• Are they emotionally resonant? 
• Are they sensible? 
• Are they believable? 
• Are they thoroughly convincing?

The most straightforward answers are:

1. Because you have this problem.
2. Because I understand the problem better than you do, therefore my recommendations are on point. 
3. Because I know you and your specific situation, and because it's the best solution of all possible solutions available to you.
4. Because you get a better deal if you act now, you get a less good deal if you wait.

The research you need to for any copy sales piece is to look for the details that will express those answers directly, plainly, and without any doubt or disbelief left.

Simples.

Regards,
Brent.

P.S.  Writing training is great, but you still need to get people to see it, so one thing you will need to do is get some traffic to your writing.

Some people think that getting traffic is hard to do, so much so that there are many products available that claim to show you the secret to traffic, or that have a 'secret method' of getting unlimited free traffic.

Most of them are utter B.S. and not worth your time, effort or money because they tell you the same things that you already know.

There is one training that is better than most because the author uses the same methods for their own traffic.

What they teach is what they do.

Check it out here, currently on discount for $12.

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