In yesterday's email, I talked about writing your solo ads and your Google and Facebook ads to reduce your click-through rate, so you only get the people you want in your email list.

The logic driving this is that you only want buyers in your email list because they are the people who will keep buying from you and will become your true fans, as long as you keep providing them with value.

So how do you put this into action?

Start by letting them know, in the ad, that there is something to buy if they click the link.

That will eliminate 80% of the freebie seekers who will clog up your email list and cost you money in fees.

But, you still need the others to click through, or you'll have no clicks at all.

You do that by putting an irresistible offer before them.

If I offered you a $1,000 product for $100 and you knew that the value was there, how long would it take you to decide to part with that $100?

I'm not talking about those B.S. fake bonuses you see on so many sales pages where they 'give' you $11,000 of extras for a $37 product.

You don't trust them, do you.

No, and nor should you.

One I'm running at the moment is a 50% discount on a product of mine.

It's a simple Facebook ad that clearly shows there is something to buy after the click.

The product is mentioned in the ad, so they know what they will see if they click through.

With a solo ad, you get to write a whole email which is essentially a pre-sales page for the product.

Write the email the same way you would normally but before the link to your sales or bridge page, make sure you tell them about the price.

Now you could add your bonus details here to explain why what you have added makes the main product so much better and much more valuable, or you could explain why similar products have sold for much more.

If it's your product, you can add a discount coupon as I have etc.

As long as the product they end up buying delivers the value, you claim they will be happy and look forward to your following recommendations.
 

Regards,
Brent.

P.S.  So I suppose you want to have a look at the ad I'm running on Facebook.

It's a bit difficult if you don't have images turned on so I'll just give you the same offer.

You get 50% off the 10 Micro-Models case studies by clicking this link https://go.wm-tips.com/halfoff.

Turn your images on to see the screenshot of the ad itself.

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