Most marketers say the biggest thing they need help with is traffic.

In almost every survey done, getting more traffic is at the top of the list.

So all the gurus come up with all sorts of ways to get more traffic, but the reality is that traffic isn't the issue.

The #1 issue for all marketers is money.

When you have enough money, you can buy all the traffic you want.

Without it, you are relying on 'free' traffic which is hard and unreliable.

Every site which you can use to get traffic without paying for it can and does change their policies and algorithms nearly as often as you change your socks.

Every change either makes it harder or easier to get traffic until the next change.

If the problem is money you need to find a way to get the seed money you need to be able to buy the traffic and you need to set up your funnel in such a way that you at least break even on each visitor.

The funnel looks like this.

The traffic lands on a bridge page which gives a review of the offer behind it.

You can offer a download which is a summary of the offer, or a checklist, or something else which they get for no cost when they sign up and is related to the first offer.

The thank you page takes them to the lowball offer that you described in glowing terms on the bridge page.

When they buy that you make another offer of an enhanced product at a discount if they purchase now.

Your first email to them requires them to click the confirmation link to get the download which starts immediately.

Assuming your pay $1 per click to your bridge page and it converts at 45%, which is typical.

Conversions on the lowball offer will be around 10% which you may be able to achieve or improve with testing, but when the sale price is $7 you should recoup $28 of your ad spend there.

At this stage, you don't have a break-even system in place, but you are on track.

What you do have is a growing email list and a segment of buyers in that list.

From time-to-time, you'll make a sale of the higher offer as well, but the real money is when you begin making sales from the growing email list.

From my and other peoples stats it seems that average numbers from a list of buyers are approximately 6% of those who receive the email will click through to the sales page.

Approximately 10% will buy.

Working backwards from that shows that for each sale you need 1,670 people on your email list.

If you want abnormal results, you need to build an unusual email list.

Regards,
Brent.

P.S. You need to be generating some seed money from somewhere.

Something that you can get paid to do that doesn't take a lot of your time or effort.

You can sell stuff on eBay.

You can sell stuff on Fiverr.

You can sell stuff on the Facebook marketplace.

There are so many places you can sell goods and or services.

Seed money allows you to buy the traffic you need to get your email list growing, and this is the best way to get it growing.

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