My personal preference is for evergreen products because you can promote them over and over again.

However, with a hot topic product, you can make a lot of money in a short period.

The old saying, "strike while the iron is hot", has some relevance here.

Hot topics have a significant spike in searches which means that a quality page targeted to that search should rank very well with little backlinking or prior SEO work.

Google always wants to present the most valid result for the search request, and if your page is the best fit, it will get ranked well while the topic is hot.

Afterwards, no one is searching for that topic anyway, so traffic will fall off a cliff.

Evergreen products typically have a lower monthly search volume, but that volume remains relatively constant month by month and year by year.

The most significant advantage I see with evergreen products is that you only have to build the site and content once.

Then you can concentrate on getting the traffic to that site.

Sure, you can add more content, repurpose some of your old content and gradually spread your network of links and visitors.

Which is better?

That depends on what you like to do.

I'm not particularly eager to do any more work than I have to, so it's evergreen for me.
 

Regards,
Brent.

P.S.  Tomorrow, the PLR product in the craft niche will launch.

This product is both a hot topic and an evergreen niche.

If you don't already have a platform to promote this, it is definitely the time to do it.

This email is a heads up to something that you can leverage and sell as an evergreen product.

It's particularly attractive now because so many people are looking for things to do under restricted movement, and many more have lost their jobs.

The demand for make money at home information has never been higher than it is currently.

With this package, you will be able to supply some of that demand.

If you don't have a platform yet, consider LeadsLeap.

It has everything you'll need at no cost, and you can't do better than that.

https://go.wm-tips.com/llhome.

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