Most of what you write for the Internet, be it a sales page, a video script, an email, a blog post, or even a post on social media, is attempting to persuade someone to do something.

To take some action.

Click a link, buy a product, leave a comment, click like, open a read the email, watch the video all the way through, whatever.

For most of us, persuading others to take some action doesn't come easily.

Fortunately, this is a skill that you can learn, and you'll get better as you do more.

Here are some things people get wrong when it comes to persuasive copy.

  1. It's not about the product. It's about solving a painful and persistent problem for the prospect.
  2. It's not about how well it works, it's about how good it feels after it's done.
  3. It's not about believing in the solution, it's about trusting the person telling you about it.
  4. It's not about the price, it's about the offer - why me, why you, why this, and why now?
  5. It's not about the promises, it's about the guarantees.
  6. It's not just about who this offer pleases, but it's also about who it angers.
  7. BONUS: Always give a bonus to people who do what you ask them. It works as a reinforcer on pretty much all animals.

When you keep those ideas in mind, you will write a better piece of content.

One more step, always ask them to take the action you want them to take.

Do not leave that to chance.
 

Regards,
Brent.


P.S.  While you can take the above information, use it, and improve your communication with your readers, you can do one more thing to fast-track your skills.

Take the 5-day Reviews training, and make sure you get feedback on your content. https://link.wm-tips.com/reviews.

Pay attention, and follow all the steps.

The benefit to you is that you'll see an immediate improvement in your writing.

You'll also see an immediate improvement in your engagement with your readers, which usually results in more money in your bank account.

  
  Brent Milne
12 Torrens St
Happy Valley
South Australia

You're getting this email because you signed up on my
website or bought something from me.

Unsubscribe here