This idea comes from a blog post I read recently. It is not an original idea, but I have pulled it together from several sources that gelled while reading the blog post.
Part of the background came from Tony Shepherd, who talks about selling a product and then upselling for more access to you, the seller. 🥇 It also follows the concept of giving away a lot of value and then selling access to you as coaching or mentoring. 🗣
Then there is the idea of selling people things they can get for free, but you have put them together as a collection which saves them time and effort. People will, and do, pay for the convenience. 👍🏻
OK, on with the idea. Maybe I shouldn't share this with you and do it myself. Nah.
There's probably room for several thousand people to do this without impacting anyone else's income so here goes. This is a micro-membership idea.
The product is a weekly, bi-weekly or monthly round-up of what is worth watching on YouTube, or which new books are worth a read, or what new software is good. Whatever your interest is, the output is a collection of what's new or useful in that niche.
You could produce this as a blog post for members, an emailed newsletter, a video where you talk about the new developments.
Why did this trigger?
I learnt that the magazine, T.V. Guide, made more money than the T.V. networks they 'guided' their readers to, combined. 💰 Yet they were providing information that their readers could get for free.
What could you charge for this collection? Based on yesterdays email, how does $100 per year sound? $8.33 per month is $99.96 per year, so testing a price from $8.50 to $9.99 should be the goal, and that will hit that target easily.
What do you think?
Regards,
P.S. What to see a sample of how you can do this? I have a monthly newsletter that shares how some people are making money online. It shares some methods that you won't find in the Guru playbook. There is even one case where the person in question provides extensive training on the various aspects of running and Internet business, all for free. The study also shows how he makes his comfortable monthly income. You may check it out here. |
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Brent Milne 12 Torrens St Happy Valley South Australia |
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