Google doesn't care so much about duplicate content, they care more about the user experience. 

So if you're jacking someone's content, and you're just taking it word for word, and you're not providing any other value, you're not going to get penalised as such, Google won't rank that high for that article. 

A strategy that works well is to take your blog content and put the introduction on LinkedIn. 

The introduction sells the rest of the article, so we take the intro and put at the end: "click to continue reading", and it drives traffic back to the website. 

Yes, it's duplicate content, Google doesn't care. 

The pages still rank well on Google, and we are generating traffic from LinkedIn, more importantly, we're generating conversions. 

Traffic without sales doesn't matter. 

Now if you're releasing content on social media: videos, audio clips, and you're just putting them on Instagram, Facebook, Youtube, LinkedIn, whatever it may be, put them everywhere. 

It doesn't matter if the text is the same, or the videos are the same. 

Even though there's overlapping in audiences, you'll find that you'll get more viewership in general by just putting the same content everywhere. We put our videos on Youtube. 

Then compress them, and set them up fully optimised. 

We do Youtube, we do Facebook, and we do LinkedIn. 

And funny enough, Youtube does well, Facebook's does well, but most views are on LinkedIn.

LinkedIn, even though we have fewer followers on LinkedIn, they lack video content, so they're pushing it harder than any other channel, and they're doing free marketing for us. 

So make sure you're pushing out your content everywhere. 

Social media doesn't matter on duplicates. 

Now if you want to take that same video and audio content that you put on social media sites on your website, you'll get engagement, but you probably won't get as much engagement as you will from the social sites. You'll also find that the video content that you put on your website and the audio content that you put on your website, even if you add in the transcriptions on your site, it won't get much Google love. 

I create videos and put them on Youtube, and then I take the main points of that and extrapolate it, and make a different article and a longer article for SEO. 

Curious, would that make sense to do? 

That works well. I don't know if you're doing this, but I would do that plus take the video format and embed it into the articles. 

By adding your videos to your website, your time on site increases, your user metrics go up, and you'll find that your overall Google rankings will increase, but the key is not to just have videos on your site, it's the text as well.

Embed the videos so that people watch videos on your website plus read the text, the time-on-site increases, user metrics go up, which overall increases your rankings for your whole site. 

The real definition od the type of duplicate content that Google doesn't like is when you duplicate the same stuff on one site.

That will get you penalised.

Regards,

Brent.

P.S. I talked about Traffic Nemesis yesterday and a couple of days ago.

What I didn't tell you is that I bought it and have been going through the training.

There is some excellent stuff in there, just in the front end product.

I have been implementing what is taught, and I can't tell yet if the engagement is better, but it's early days.

What I can say is that it's easy to do and I can follow the logic of what to do so I'm expecting good things to happen.

The value is well beyond the price, should have been priced much higher from the start, but I'm glad it wasn't.

Oh, I forgot, I was going to tell you how to use PLR for those links.  There are 1,165 sites there now.

I'll tell you in the next email.

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