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Whenever you read a sales page or watch a video sales letter, most of them stress the features of their product.
The writers will tell you that they stress the benefits, but that is usually not the case.
To clarify the difference:
A feature is what the product does or has.
A benefit is what the product does for you.
One way to make sure you are using benefits is to say to yourself "which means that" when evaluating the features of your product.
A quick example: this product teaches you how to write great reviews which means that you make more money.
There is one other thing that you need to understand.
People buy what they want, not what they need.
In third-world countries people are more likely to have a smartphone than a computer.
If we all only bought what we need, we would all drive the same brand and model of car.
It would be the safest, most economical and cheapest available.
But we don't do we.
People buy all sorts of different cars for all kinds of different reasons, and it is always because we wanted that one.
I heard recently of a man who bought a new car, without any prior discussion with his wife, when she asked him why he said: "Well, the old one needed new tyres."
I doubt that his wife was overly amused.
This is an example of buying what he wanted and then attempting to justify the purchase with logic, which is what we all do all the time without realising it.
You can use these known behaviours in your sales letters to make more sales.
Regards,
Brent.
P.S. You probably noticed my unsubtle pitch for the Reviews that Convert training.
This 5-day training course will help you make more money.
It's not just the training, which is excellent, but the ability to get your work critiqued is invaluable.
The trainer, Britt, is a published author. She knows what she is doing and has been doing this for decades.
You'll make back the cost of the training with the first or second review that you write, which means that you are investing in your knowledge which is always the best investment.
If you are at all interested in making extra money, then you owe it to yourself to do this training.
You can get access through this private link https://link.wm-tips.com/reviews.
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