...or an email by its subject line.

No doubt you have the same idea about the meaning of that line.

Never judge a book by its cover is usually taken to mean that you shouldn't take things at face value.

It occurs to me that when you publish a Kindle book, you do have to make sure it has a compelling cover, or no one will even look at the description, much less buy it.

So we judge things by their first appearance.

If you don't judge a book by its cover, why have a cover at all?

Isn't the cover essential to attract a reader's attention when it's on the shelf at the newsagent or book shop?

It's no less important on the shelf than it is in the Kindle store.

The subject line of an email is just as essential to attracting the eye of the reader.

They are not so crucial for your true fans, they'll open pretty much any email you send them, but with the other 80% of your email list, the subject line has to gain their attention.

Where else is it important to get some engagement fast?

Your sales page, blog post, tweet, etc., headline has to get read.

The headline's job is to get visitors started reading the page by drawing them into the sub-headline.

That draws them into reading the next paragraph etc.

All page components work together to the climax of taking the action suggested in the call-to-action, which you can place multiple times on the page.
 

Regards,
Brent.

P.S.  Yep, you probably caught me out again.

Time zones, they're funny things, aren't they?

It's OK though, the email I sent was only about 20 hours early, this one will be a little later than launch.

Hey, you certainly did get a heads up, didn't you?

Here is the link again so you can get your hands on this premium Leatherwork Training PLR https://go.wm-tips.com/leawork.

You're getting this email because you signed up on my
website or bought something from me.

Unsubscribe here