The Google algorithm can't read your content.

What?

It seems that this statement is true.

Yes, the Google bot does visit your page and stores the URL and some key points about what it contains, but it doesn't store the whole article.

That would be prohibitive in terms of database size.

The Google bot stores a summary of the keywords and the overall meaning of the page, based on their concept of the subject of the page.

They get it pretty right in a macro sense, and they fine-tune their assessment based on user interaction.

The bulk of their rankings come initially from the headings and sub-headings on your page.

When someone searches for a phrase, they pull up all the pages that might fit and display them.

The fine-tuning occurs when the searcher chooses a page and stays away.

If they click on a page and then come back to the SERPs, Google decides that that page didn't hold the information the user was looking for.

The way you make sure the user stays on your page longer, which is a ranking signal, is to have a relevant video on the page with a summary before it and an edited transcript after it.

To bring people to your page from other sites, such as the microblogs in the backlinks PDF you got access to before, post the summary and put a link back to your main page with the anchor text "Read more here ...".

It won't matter if you use the same summary on all the places you want a link from, Google doesn't care about that at all.

Try it, you might be surprised at how well it works.

Regards,
Brent.

P.S. Did you know that it is perfectly legal to embed almost any of the videos on YouTube on your website? 

It is.

Did you know that you can easily create a transcript of those videos?

You can.

There is one small issue with creating the transcripts.

You will probably have to edit them a bit, but feeding them through Grammarly will help tidy them up, and you can then quickly rewrite paragraphs, add a couple etc. to make the whole thing read better.

Put in some sub-titles for the transcript, give the whole thing a good headline/title, write the summary, and you're in great shape.

An almost instant post that will engage the visitor and the Google bot.

Where to get it?

Grammarly is here.

Otter, for the transcription, is here.

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