DOGPOO and DOSAA: Nope, not referring to the Asian-Indian, mouth-watering dish Dosa. Nor am I referring to actual dog doo-doo either. 

DOGPOO stands for "Do Once, Get Paid Only Once". 

DOSAA stands for "Do Once, Sell Again and Again".
 

Create something once and selling it repeatedly - like an Online Video Course, Software or a Report – is more profitable, productive and fun than putting your time and effort into creating something once where you get to sell it once - like a painting, a vase or jewellery.
 

DOGPOO: Performing live on stage: You get to charge for tickets only once. The show happens one time. Once it's over, it's over.

DOSAA: Recording an album, or video recording of your live event and selling them to thousands.

DOGPOO: Speaking live on stage or doing a show live on the radio.

DOSAA: Doing a Podcast and getting a large number of people to listen to it.
 

Having a Day Job Sucks – And So Does Selling One-Time Products.
 

Selling one-time products is much like depending on your day job for income.

• Day Job (D.J.): You have to go to work every day.
• One-time Products (OTP): You have to make sales every day.
   
• D.J.: You stop working; they stop paying you.
• OTP: You stop selling, you get no new customers, and you no longer get paid.
   
• D.J.: You start every month at $0.00 from your employer. You work first, then you earn (you have to work for a certain period even to get paid vacation and other benefits)
• OTP: Your business starts with $0.00 in revenue each month.

You can see how there is no stability or security in either case.

When you are selling one-time products, the big issue is that no matter how well you do this month, you have absolutely nothing to show for the next month.

So let's say this month you made say $3,000, but what happens next month?

On the first day of next month, on the very first day of every single month, you start at square 1 – with an income of $0.00. And that really sucks.
 

Sure, by selling one-time products, you still build a list of buyers, to whom you can continue selling other products.

Simple, right?

Not really. If your business model is to keep creating products that you can keep selling to your past customers, then over 3 or 5 or 10 years, think about how many darn products you will need to create and launch to get those past customers to come back and buy from you again?

It's just mind-boggling. No one can make 5, 10 or 20 new products every single year, year after year, just to stay in business. It is a very exhausting and draining business model that is not sustainable.
 

80% Failure Rate.
 

You've probably heard this statistic that says 8 out of 10 small businesses eventually fail — a colossal 80% failure rate. Only 20% survive. So why did they fail?

The obvious answer: They were unable to make more money than they were spending. So they went out of business. But let's dive deeper. Why did they not make enough money to keep going? Why couldn't they make enough sales?
 

The non-obvious answer: They were selling one-time products, and could not find enough new customers, and could not sell enough to old customers. With one-time products and services, you could have a considerable surplus of business one month, and then minimal the next month.

You cannot reliably plan for anything. And no, you cannot build a long-term business using just freelancers and part-timers.
 

Regards,
Brent.
 

P.S. There you have the beauty of marketing digital products on the Internet.

Create the product once and sell it over and over again.

When you use Affiliate marketing, you don't even need your own product.

There are few simpler business models to follow. You can test multiple different products to find out which ones perform the best for you and then create a similar product to sell for yourself or push the best one harder while you test other products.

Find out more here.

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