I used to live in Darwin in the Northern Territory, up there they don't call it fishing, they call it catching.

The difference is that with fishing you don't know if you are going to catch anything, with catching you only have to decide if you are keeping it or not.

Some fishermen call it casting practice because they rarely catch anything at all.

We went fishing, but we didn't catch anything other than seaweed.

Thinking about it though I realised that it was just like Internet Marketing.

• We didn't clearly define what type of fish we wanted to catch, the niche.
• We didn't know where the best place to fish was, where the potential customers hang out.
• We had no idea what bait to use, the offer.
• We didn't know what line arrangement we needed, the traffic source.

So we got the same results that a poorly structured marketing campaign would get, nothing.

In addition to those lessons, I was also almost knocked off my feet by an unexpectedly big wave.

I equate that to spending more money than I wanted on poorly targeted traffic, causing financial hardship with no return.

There you have it, a marketing lesson with sand between your toes. 😉

Regards,
Brent.

P.S.  It seems that I have reverted to the emails rather than the blog posts for now.

That may change again or it may not, I don't know yet.

We move today to the next caravan park where we'll stay for five days, and then we move into an area I don't know.

There may be quite a lot of free camping and very little Internet access.

In the meantime, those of you with an email list may be able to take advantage of a special offer from my friend Andy Waring.

He has been online nearly as long as I have and done pretty well with his email marketing.

As a special offer, he has released his best converting emails as a free lead magnet.

You can use these as they are, modify them to suit your list or use them as templates for your own series.

You can download them from this link.

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