Here is a simple three-step "language hack" you can use for making something generally vague and simple sound super-specific and authoritative.

1. Start by offering some vague piece of general advice as a solution to someone's problem. For example, a client might say "I am not making money from my website." I start out saying "You should boost your conversion rate..."

If I stopped there, that client would say "OK, duh..." That advice is too general to prove very useful. It is so simple it can seem condescending or moronic. That's why we continue with —

2. Contrast your seemingly simple suggestion against something else. For example, I wouldn't just say to boost conversions as above. I would say, "You should focus on boosting conversion first... INSTEAD OF worrying about traffic or recruiting affiliates right now."

By offsetting my suggestion against an alternative option, I am no longer suggesting the obvious. I am offering a qualified opinion on one of several optional fixes even though those others are just as simplistic and self-apparent pieces of non-advice.

Just that is enough, but you can seal it up as expertise with one more addition —

3. Give the listener a reason why. It can even be simple or even stupid. Any "because" will work better than none. For example, I could say "You should focus on conversion first rather than traffic or affiliates right now... Because that will put more profits in your pocket without touching anything else."

It is giving them the needed justification with which to confirm the reasoning and sense behind your choice of a specific activity — making them feel that they understand because it sounds like something that should make sense. It's got a good rhythm and seems supported.

All the while, you have said nothing of value, but you have boosted your value in their eyes.

Gee, I hope I don't come across like that in these emails. Try this out next time you are allowed out of the house to socialise again.

Regards,

Brent.

P.S. Have you been building up your email list?

Now is a great time to be doing those things that will put money in your pocket for years to come.

List building is the one thing I regret not doing right from when I first started online.

I even had a Blogger blog before Google bought the site, but I never put in the time or effort to start building an email list until much later.

Big mistake.

If you are unsure of how to go about building a list, there are two places to go Wayne Crowe's free course, or Tony Shepherd's paid course here.

Either one will get you going, Tony's course is better.

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