Nope, not ten ideas, ten people who love your idea.

This concept, in two words, is the secret of the new marketing.
 

Find ten people. 
 

Ten people who trust you/respect you/need you/listen to you.

Those ten people need what you have to sell, or want it. 

And if they love it, you win. 

If they love it, they'll each find you ten more people (or a hundred or a thousand or, perhaps, just three). 

Repeat.

If they don't love it, you need a new product. 

Start over.

Your idea spreads. 

Your business grows. 

Not as fast as you want, but quicker than you could ever imagine.

This approach changes the posture and timing of everything you do.

You can no longer market to the anonymous masses. 

They're not anonymous, and they're not masses. 

You can only market to people who are willing participants. 

Such as this first group of ten.

Regards,
Brent.

P.S.  While you need an idea that you can make into a product that product is not fixed.

You may have to modify it based on feedback from those first ten.

You want that feedback, that's what will make your product better value for your customers and help you grow your business.

Product growth and business growth are incremental things. 

They don't usually explode onto the market fully formed, or stay the way they began.

Look at the way so many local businesses have managed to transition to online or home delivery through this pandemic.

I bet they didn't expect to have that in their business plan last year.

Anyway, the one constant in whatever you do from creating the product to finding your ten supporters is that you'll have to write something.

Probably a lot of somethings.

Learn how to write better so that you have a better chance of finding the first ten and creating something relevant to them.

Find out more.

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