You know how it is. You spend days, months building your blog posts with all the right high search keywords. You optimise the posts with all the suitable SEO suggestions from Yoast. You build all the suitably diverse backlinks, and yet... ...your pages don't rank in the top 100 pages for any of your keywords. Finally, after perhaps years of toil, you determine that SEO to get your visitors is way too hard and give up. I say fair enough. You cannot compete against those huge companies with teams of people who spend their entire day writing content, building links, and who know more about SEO and the vagaries of Google than most of the Google staff. But, there is a glimmer of hope for you. The secret is not to compete with them for the high value and high search keywords but to target the keywords they ignore. Target the high search and low-value keywords and the low search low-value keywords. Build your pages with all the optimal SEO stuff, but target keywords such as "is pizza good for weight loss" or "how does a solar panel work"; both have almost no competition but a reasonable search volume. What about "iPhone dark mode" - 22,000 searches per month and very little competition. Write your blog posts targeting these keywords, and those pages will rank on the first page of the Google search results. What good is that, though? These are not buyer intent keywords as you have been taught to target. That last one has a CPC of $16.39, so you could run Adsense on that page, but you could also find some affiliate programs, CPA offers etc., that are relevant to the iPhone user. If you can get the visitors, you can find ways to monetise it, and there is always a way. Do not target "iPhone 11 pro", it may have 550,000 searches per month, but the competition is so high that you'll rank on page 397 if you rank at all, but you can have a link on your "iPhone dark mode" page that takes the visitor to your "iPhone 11 pro" page for more information. What content do you put on your "iPhone dark mode" page? Search, gather as much information as you can on sites that show up, explore Quora, forums, Facebook, answer the public, etc. Collate that information into an easily read page and post it. Remember, you'll need about 100 pages of content before you are likely to rank any of them, but as one ranks, so will the others. Treat this like guerrilla warfare, don't go for the frontal assault, they have cannons, but they'll never bother targeting a keyword that has 100 searches a month. A 100 of those is 10,000 searches a month. Adsense revenue of $0.10 from each one on average is $1,000 per month.
Is it worth spending 3 - 4 months building up a site that returns you that? "Success is the sum of small efforts — day in and day out". Robert Collier. Regards,
There's nothing new under the sun, but you do not want your content to look like you don't care about it. Write it for your readers, tweak it for SEO, but do not focus on the SEO bits. It's worth your while to write out your post and then create a video of that. Post the video on YouTube (and other video sites), and embed it in your blog post at the top of the page. It takes about 15 minutes to make the video, upload it to YouTube and embed the link, but it makes your post way more engaging. I use Vidnami for making my videos, and so should you. So try it out for 14 days https://go.wm-tips.com/14-day. |
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Brent Milne 12 Torrens St Happy Valley South Australia |
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