Where are you? You know a lot about your market, competitors and your ideal customer. You know where they hang out and what they complain about, and you have a product that will solve at least one of their problems.
All you have to do now is put your solution in front of them. 🎉
Unfortunately, it may take some different methods to attract the right people to your offer. Ideally, what you do now is build a bridge page for all your prospects to land on first. A bridge page is a teaser sales page. 💎 It closely matches whatever sales page you are sending them to, and you can copy snippets from the sales page. It must have a video on it where you present an overview of the result they'll get once they purchase the product. 👈🏼 The video must be unique to you, but it doesn't have to have your face or voice on it. Start the video with the pain point your solution resolves and ramp it up, so they know you feel the same pain. Then introduce the result that the solution will bring to them.
You take them from pain to relief. 😁
When they click the button to go to the sales page you pop-up a form for them to fill in their email address to get the solution and tell them you'll email some bonus which will help them. The thank-you page after their submission is the sales page for the solution you are proposing.
You create the bridge page and the video.
If the product you are proposing is an affiliate product, you won't need to create the sales page. If it is your product, you will need to do that. You will also need to either find or create a bonus to encourage them to open your first email.
Regards,
P.S. Now is when you need to get an autoresponder, a way to create a bridge page and a way to create a video. You can make a video with any slide show software. You probably have one on your computer already. If you don't, you can use Google Sheets, any of the free office type products such as Open Office, Libra Office, Zoho, Office.com, etc.
Create the slides.
Some have built-in video conversion, and some will need something like Loom or Snagit to record the slides while you read them. Professionalism is not required here. Honesty is.
For the autoresponder, I'm suggesting the Convertkit free offer. The main reason for this is that you can build a beautiful bridge page with the included tools, you can also send them the incentive email and set it up so that when they click on the confirmation link, they get a PDF downloaded immediately. If you have a different autoresponder already that's fine, build your bridge page with that or make one on Blogger and link the form and the bridge page.
The best tools to use are the ones you already have. If you don't have tools, these are the ones I currently use.
Convertkit -> Autoresponder. Vidnami -> Video Creation. Convertri -> Page builder.
I'm currently exploring Groove Pages to see if that can replace some or all of these as the sales page promises. |
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Brent Milne 12 Torrens St Happy Valley South Australia |
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