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I am a big fan of templates and formulas.
I'm sure you'd like a simple messaging formula you can use for anything from an email to a sales page.
- Verify something the reader has experienced or observed.
- Validate their internal reaction or response to it.
- Use this to introduce your intended point.
- Connect your point to shared values.
Hopefully, this will be something that unblocked your writing so you can bang out meaningful and impactful messages more quickly.
Plus, your competitors' messages will feel less direct and relevant than yours by comparison. Which is nice. :)
Regards,
Brent.
P.S. Here's a sample I just made up for demonstration.
- Did you happen to catch the Presidential debate recently?
- I thought it was close, and today, some people say Trump won, some say Biden did.
- The same can happen in business too, where you think things went one way, but someone else thinks they went another. For example, when you leave a client meeting thinking you have a deal, only to hear later, the prospect went with another vendor. Wouldn't you rather be sure before you leave their office that you have a deal? Maybe even with a check in hand? If so, check this out:[LINK]
- Regardless of which candidate you support or who won the debate, I'm sure what matters to you today is closing more clients and making more money, right?
- So don't let another client slip off your hook or fall prey to your lesser competitors. Click here now to learn how to close the deal. So there's no confusion on who wins... YOU will.
Having a template assists with the layout of your copy, but the words have to come from you.
The best training for getting the words right is this 5-day training.
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