Everyone knows that a membership site is the best way to get passive income flowing. People sign up for either a fixed period or indefinite period, and you have guaranteed cash flow every month. 💰 What could be wrong with that? The big hurdle for most people seems to be, "What can I possibly put into a membership site to attract and keep subscribers?" The next one is "How do I do this?" Firstly, I would suggest that a monthly newsletter is one of the simplest to put together. Make it 12 months fixed membership, set the price at $10 per month and deliver $30 at least value each month by summarising all the activity in that niche for the last month. Secondly, you need to get things moving fast, so this is what to do in the first five days of getting your website up. These are the first three things I would do if I were starting up my membership today. Or is it too soon for you? :) Mine are: DAY 1: Make the home page an email signup funnel page either with a PDF I already have, or just a "coming soon, sign up here". Then when nosey people find the page, they can sign up to the waitlist. Making the form will take a weekend the first time, an hour the second time. Once you learn the process of building a page, adding a form, linking to your autoresponder etc. you'll get much faster at creating and editing.
DAY 2-4: Whip out a low dollar offer (LDO) course. Only four lectures, a small download and intro lecture and an outro lecture. Text only as it will take you time to learn video editing. You can replace the text lectures later with video ones. The LDO course explains the exact way to fix one problem, and it's a significant problem. For me, no "intro to social media" as that's not compelling but a real solution "how to add a LinkedIn pixel to your website to see which Companies visited your site". Make this course an LDO say, $9. It's only a few lectures :) Write a first automated onboarding welcome email telling them what's up, what's coming and their initial tasks. This short course is the lead into the newsletter course as a teaser of the type of content they can expect every month.
DAY 5: Send out your first email and let all of the first subs know that you have an excellent introductory offer for them. Anyone who buys gets Founder rates etc. when your membership newsletter launches.
DAY 6: start working on the first monthly newsletter. Your funnel of email signup warmed leads through the LDO and communications has already begun. Congratulations, you're on your way. 🎉
Why say this? I made the mistake of working on the big stuff first and then implementing the little steps. Start with little steps, get some wins and money coming in, even if it only pays for one coffee a month, and keep going. Plus feedback from a new audience will help, e.g. I can't read this, the content is confusing, the newsletters take too long to read. Nothing worse than doing 30 newsletters, releasing it then realising the subscribers are right, and you have to do all the newsletters again.
Regards, Brent. P.S. If you don't think you can write a monthly newsletter, you can grab a look at my current subscription monthly newsletter and see how easy it is to do. I'm sure you can emulate this for your subscribers. |
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Brent Milne 12 Torrens St Happy Valley South Australia |
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