There is only one way to make any income online.

Sell something.

This could be a product of yours.

Could be someone else’s product for a commission.

You could sell a service.

Or you could sell your traffic to someone else.

No matter what you sell, you need to know who you are selling it to.

You need to identify your ideal customer.

If you don’t do this exercise all of your marketing efforts will be ineffective.

Conversions will be small if there are any at all.

Could this be the answer to your sales or lack of them?

Those of you who are doing OK have probably done this exercise.

The rest of you...

...probably haven’t done this yet, have you.

Even in the 3D world, where the food comes from, the most successful companies do this exercise.

The thing is that poor marketers think that ‘everyone is a potential customer’.

This is wrong.

Assume, for a moment, that you are selling a fishing book.

Fishing is a huge market but a book attempting to target all fishermen will probably fail to attract a lot of attention unless it is a massive book.

On the other hand, a book specifically for bass fishermen will attract a lot of attention from bass fishermen.

None at all from snapper, tuna, whiting or even marlin fishermen.

But if you also produced a book for each of those types of fishermen you would sell plenty of each.

OK then, how do you identify your target market?

It’s easy if you are producing products on a subject that you are passionate about.

The ideal customer would be someone like you.

But not all the things you could be passionate about can be profitable.

However, you might be able to expand on that niche a bit and then capture a big enough market to be profitable.

Often we talk about finding smaller segments of a big niche to work in.

This is the reverse, adding or expanding the segment to get a bigger market.

An example of this would be if you were a keen fly fisherman who only targeted carp.

That could be a small group of enthusiasts.

Expand the target market to freshwater fly fishing or even all fly fishermen.

See how the size of the market changes with the adjustment of the target group.

In tomorrow’s email, I’ll show you how to find those people who fit your target group.

Regards,

Brent.

P.S. you can find out more about the subject of identifying your niche and target market by reading this book. 

Don’t just read it though, do the exercise.

Seriously, it will make all the difference.

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